Packaging
Design

Loud or quiet

I want to create something that either screams at you from across the aisle, or whispers sweet nothings into your ear when cradled close. Either way there will be a conversation. What will your branding say?

Story first

Sometimes less is more… and sometimes more is MORE! It just depends on your story and your audience. I take the time to learn about both before I ever put pencil to paper. A cool illustration or slick graphic means nothing if it isn’t first tied to a feeling or emotion.

From there I work the label, the structure, the type, the illustration, and the finish so the product reads at every distance, from across the store to up close on the counter. Then I carry it all the way to print-ready files, so what gets made matches what got designed.

Surface & structure

Labels and bottle systems, cans and jars, boxes and retail-ready lines. Surface and structure. All these minute details come into play, and only experience with a multitude of vendors can ensure a product feels considered, backed by the print production know-how to get it produced cleanly, at scale, without surprises.

Every pixel

Whether it’s a single hero item or a full line up that needs consideration, you can rest easy that every minute detail will be considered. With an eye for consistency when every pixel makes a difference.