A vertical spot that sells a feeling more than a service.
A vertical social ad, and the clearest example of the short form work I can help with. Real footage of the actual van and the actual job, spliced with effects to sell the mood rather than the specification sheet. This is the format most brands are asking for right now.
Start with what the client already has, which is usually more than they think. Real footage gives the spot its credibility. The effects are there to give it a mood, not to replace the truth of it.
Because that is where it will be watched. Designing for the format beats retrofitting into it every time.