Commercials that ran before the show started.
A handful of commercials made for Dead Comics Society, played during live shows and on social. I built their brand identity, so this was the same world extended into motion rather than a new look bolted onto an old one.
The identity already had a voice. The job was keeping that voice intact at fifteen seconds, in a room where people are half watching.
The identity itself is a separate case study on the main site.