01 / Trailer & World Building
Baron Minker Trailer
A live action proof of concept that refuses to stay in one medium.
Eighteen years of art direction, branding and design. The tools got a great deal stranger. The job did not.
ScrollI already knew how to make things. AI changed what became possible.
I am an Art Director. I have spent eighteen years in branding, advertising, illustration and design, nearly all of it before any of this existed. Generative tools did not teach me composition, casting, color, pacing, or how to tell when an idea is actually finished. They handed me a much larger room to work in.
So this is not a page about AI. It is a page about what happens when somebody who already had a point of view gets a new set of instruments. Almost everything here started as something physical: a costume I built, a puppet I sewed, a 3D print, a photograph, real footage shot on a real day. The machine is the last step, not the first.
Some of it is polished. Some of it is genuinely strange. None of it was made by typing one sentence and accepting the first result.
Tools can automate execution, but they can’t replace perspective and taste.From the About page, written before this one
Ten sets of experiments. Some earned an explanation. Some are just good.
A live action proof of concept that refuses to stay in one medium.
A vertical series, built out of puppets that already existed.
A puppet I made, dropped into footage that was already real.
A cybernetic snake, and a descent that gets away from everyone.
A headpiece built from scratch, then run through every version of itself.
3D prints, real packaging, and what happens after.
A vertical spot that sells a feeling more than a service.
Commercials that ran before the show started.
The tools change every week. The eye behind them doesn’t.
I am tool agnostic on purpose. I move between platforms depending on which one produces the better result that month, and half of this list will be replaced by something else before long. That is the point, not a problem.
I handle the creative direction and the production.
You bring the problem or the idea. I work out which tools actually suit it, then direct and produce the thing. You are hiring judgement and a finished result, not a subscription to whichever platform is having a moment.
Consulting, working alongside your team.
For companies, creative teams and individuals who want AI inside what they already do but do not know where it fits. Usually the most valuable part of this is deciding where it does not belong, which is a conversation most people are not having.
Training, so you stop needing me.
Rather than hiring me to keep making things, learn to make them. You do not need to become an AI expert. You need to know which tools matter for what you are trying to accomplish, and how to tell a good result from a convincing one.
Or something completely ordinary that needs to look like nobody else’s. That works too.